Sample report

Exactly what a hotel receives after a check

This is a sample with a fictional hotel and fictional figures, so you can see the format. Your report uses your real questions, real answers and real sources.

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Sample report · fictional hotel and data

AI visibility report: Harbour Lane Hotel, Dubai Marina

Baseline check · 10 guest questions × 5 assistants = 50 answers · location set to Dubai, UAE

Visibility score 30/100

Named in 15 of 50 answers.
First pick in 2. Own site cited twice.

15/50Answers that named the hotel
2Answers where it was the first pick
3/10Questions where no assistant named it
2/111Citations of the hotel's own website

1. Visibility by assistant

How many of the ten questions each assistant named Harbour Lane Hotel in. Gemini knows the hotel best; Claude and Google's AI barely mention it.

Questions where each assistant named the hotel, out of 10ChatGPT3/10Gemini6/10Claude1/10Perplexity4/10Google AI1/10

2. Question by question

Green: named in the top three. Amber: named lower down. Red: not named. Brunch and the rooftop pool carry the hotel; families, business trips and pets are lost everywhere.

QuestionChatGPTGeminiClaudePerplexityGoogle AI
Best boutique hotel in Dubai Marina✕4th✕✕✕
Where to stay in Dubai Marina for a weekend✕2nd✕5th✕
Family hotels near JBR beach✕✕✕✕✕
Hotels in Dubai Marina with a rooftop pool5th2nd✕1st✕
Business hotel near Dubai Internet City✕✕✕✕✕
Romantic hotel with a sea view✕4th✕✕5th
Pet-friendly hotel in Dubai Marina✕✕✕✕✕
Best hotel brunch in Dubai Marina1st2nd4th3rd✕
Hotels within walking distance of Marina Walk✕5th✕✕✕
Good-value 4-star hotel in Dubai Marina4th✕✕5th✕

3. Who is recommended instead

Mentions across all 50 answers. Corvina Bay is named twice as often as Harbour Lane, mainly for family and pool questions.

Mentions across 50 answersCorvina Bay Hotel31Palmhaven Suites27The Larkspur Marina22Saltwind House18Harbour Lane Hotel15 · youOstra Quay Hotel12

4. Where the answers came from

The assistants cited 111 web pages in total. Booking sites and review platforms dominate. The hotel's own website was cited twice; competitors' sites 17 times.

Where the assistants' citations came from111citations
  • Booking and travel-agent sites38 · 34%
  • Review platforms24 · 22%
  • Travel guides and magazines21 · 19%
  • Competitors' own websites17 · 15%
  • City tourism site9 · 8%
  • Your website2 · 2%

5. What one answer looked like

Every answer is saved word for word. Here's ChatGPT's answer to the first question.

6. Website readiness

What an assistant finds when it reads the hotel's website.

Hotel structured data on the property pageMissing
Address, phone and map location in structured dataMissing
Amenities and policies machine-readable (pets, parking, pool)Missing
Answer sections for the ten questions1 of 10
Main content visible on a phone (LCP)5.4 s · target under 2.5 s
AI crawlers allowed in robots.txtYes
llms.txtMissing
Same name, address and phone on six listings4 of 6

7. Fixes, in order

Ordered by expected effect on the answers, with honest effort estimates.

  1. Add Hotel structured data with amenities, policies and map locationLets assistants identify the property and match it to family, pet and pool questions.
    2 days
  2. Write answer sections for the six questions you're losingFamily stays, rooftop pool, business trips, pets, Marina Walk and value, on the property page.
    1 week
  3. Cut homepage weight from 6.8 MB and get LCP under 2.5 sCompress the slider images and defer the video header.
    3 days
  4. Get onto the two travel guides cited most for Dubai MarinaBoth appear in more than a third of answers. Pitch with the property's strongest angle: brunch and the rooftop pool.
    2–6 weeks
  5. Correct the two listings with an old phone numberInconsistent details make assistants less confident about recommending you.
    1 day
  6. Add an llms.txtA short summary of the property and links to its key pages.
    1 hour

8. What tracking looks like

An illustrative example of three monthly checks after fixes. It shows how progress is reported, not a promised result: real results depend on the market, the fixes and the assistants themselves.

Illustrative example: answers naming the hotel per monthly check, out of 500102030405015/50Month 119/50Month 226/50Month 3

Sample report. Harbour Lane Hotel and every other business named here are fictional, and the figures are illustrative. Real reports use real answers saved from each assistant, with the date and location of every run.

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